New York, NY (PRWEB)
July 16, 2015
Dynacraft is coming out strong at BloggerBash 2015. After 30 years of distributing bikes for top brands, they continue to take the world of pop culture and trends and connect them to products families love and enjoy. The industry’s biggest name in bicycles, scooters, and ride-ons will showcase a selection of the summer’s and holiday’s most exciting product lineup, as well as preview a new type of wheeled vehicle. Dynacraft is also launching its very own bike line for the first time in its history, accompanied by a recently revamped website designed as the destination for parents looking for bikes or other wheeled goods, and a series of community-focused “Experiments in Fun” events across the country. These are designed to help families rethink what’s possible with their favorite wheels. The bold move by the mega bike distributor is poised to energize the entire “fun-on-wheels” category, inspiring more kids and families to make biking a big part of their everyday life.
Building Bigger and Bolder
Dynacraft products dominate today’s bicycle industry. The company has built a global empire of wheels by creating quality, ahead-of-the curve products that are sold under iconic name brands such as Hello Kitty, My Little Pony, Barbie,Tonka, Minions, Tony Hawk, Thomas the Train, Care Bears, Spiderman, Monster High and many more. Dynacraft products are sold at every major children’s bike retailer, including Toys R Us, Target, Wal-Mart and Amazon.
The company’s product line features colorful, high-tech bikes, scooters and other wheeled recreational vehicles that combine the latest in gadgets and accessories with fun designs — reflecting pop culture characters and movie themes. For example, Dynacraft’s new Minions models – a bike and two scooters – tie in with the July 10 Minions movie release. The well-built and eye-catching, bright yellow models are the perfect companions for “super villain” fun-in-the-sun for kids.
John Bisges, Dynacraft Managing Director, noted: “If your family has three bikes, chances are at least one was distributed by Dynacraft. We’re definitely the biggest name in bikes that you’ve probably never heard of. But all that’s changing this year when we debut even more exciting products, both from iconic brands and our own. Our new products bring together all our years of expertise and leadership in technology, innovation, and fashion and our goal is to bring joyous surprises to our customers. Dynacraft products are all about celebrating the endless creative ways kids and families can enjoy their bikes, scooters and ride-ons, and we’re thrilled to be creating under our own name for the first time.”
Rethinking What’s Possible with Your Favorite Wheels
The campaign kicked-off on May 30, when it transformed Atlanta’s Piedmont Park into a ride-in theater, complete with a ride-thru ticket booth, bike-up concession stand, test rides of Dynacraft’s latest wheeled goods and more. At sundown, families cuddled up under the stars to watch Universal Picture’s Despicable Me 2 on a 40-foot-wide screen. Next stop was St. Paul, Minnesota for The Color Ride – a color-powder fun run meets scavenger hunt on wheels. Dynacraft wrapped up the launch to its multi-city Experiments in Fun campaign in Portland, Oregon with a pop-up experience like no other. Families were invited to wheel over to Portland’s Pioneer Courthouse Square to find The Kickstand, a “juice joint for biker kids” set inside a fully transformed shipping container complete with a (temporary) tattoo parlor and karaoke stage. Here’s some information and video on their Experiments in Fun campaign: http://www.dynacraftwheels.com.
New Website a Welcome Resource for Parents
Dynacraft’s new website (http://www.dynacraftbike.com) is designed for parents who want to bring their kids the best and safest riding experience possible. The site is a virtual mega warehouse store for wheeled fun. It’s got everything parents need when shopping for their kids, with a huge selection at all price ranges, plus a guide for how to find the right bike and important safety tips. In addition, Dynacraft is producing assembly videos for every one of their products – a blessing for parents who are often trying to do this in the middle of the night before a birthday or holiday.
Throughout its history Dynacraft has always pushed the envelope, combining technology, innovation and fashion – always striving for the WOW factor in everything it creates. The company’s design team scours the latest fashion, technology and pop culture trends to create products that propel the company forward!
Based in American Canyon, California, Dynacraft is an industry-leading importer and distributor of quality bicycles, scooters and battery operated wheeled goods for the entire family. With brand names that include My Little Pony, Tonka, Barbie, Hello Kitty, Minions, and Monster High, we offer families a wide variety of innovative products in the very latest designs. Dynacraft products are made using quality parts and production methods, thus ensuring the safety and dependability of every product we sell.
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